Organized by Turum-burum
16 June 2022 12:00 EEST (GMT+3)

ONLINE ECOMMERCE CONFERENCE for Conversion Growth

5 world-leading proven professionals in conversion optimization will share their practical experience and give you the most essential recommendations on how to improve your eCommerce website.

First time for the European audience
Free attendance
No extra words, no frills — Only what you need
Ask niche leaders questions directly

Speakers

REBECCA HUGO
Title of keynote:
Mobile UX findings from Testing the World's Leading eCommerce Sites

Rebecca Hugo is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience since they were first founded in 2009.

She has over 78,000 hours of large-scale usability research, 123 top e-commerce sites as part of a growing benchmark database, and more than 145,000 UX performance scores all at her disposal at Baymard, which is used by more than 3,000 e-commerce companies across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

synopsis:
REBECCA HUGO
Title of keynote:
Mobile UX findings from Testing the World's Leading eCommerce Sites
synopsis:

As the trend toward mobile e-commerce continues to apace (with most e-commerce sites finding more than half of their traffic coming through mobile), it's even more important to ensure that mobile web is able to offer a robust and well-supported user experience. Here, we'll discuss 5 improvements that mitigate mobile users' ability to proceed with their product finding journey on mobile web, particularly around the lack of page overview that so often hinders users' ability in various ways.

about speaker

Rebecca Hugo is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience since they were first founded in 2009.

She has over 78,000 hours of large-scale usability research, 123 top e-commerce sites as part of a growing benchmark database, and more than 145,000 UX performance scores all at her disposal at Baymard, which is used by more than 3,000 e-commerce companies across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

Juliana Jackson
Title of keynote:
The myth of retention and CLV

Product Growth Manager at CXL
CXL is one of the best online institutes in the world for premium marketing education on customer acquisition, conversion optimization, and digital analytics. CXL trained teams from Google, Amazon, Cisco, IKEA, Hilton, and other companies.
Bio: Juliana is a senior marketer executive with extensive product experience. She has been working for more than 10 years in technology (SaaS & Ecommerce). Known as The CLV Lady, Juliana is a Customer Lifetime Value and Lifecycle Marketing evangelist, widely recognized for her contrarian approaches to opinion-based methodologies and "best practices".
Currently, she owns retention, CLV and product experience for CXL and their 30k+ students. CXL is the premium marketing education destination.

synopsis:
Juliana Jackson
Title of keynote:
The myth of retention and CLV
synopsis:

We are romanticizing retention a bit too much until the point of becoming science fiction.
Yes, if your unit economics and business model allow you to optimize for retention, you should 100% invest in this, however the idea of thinking customers will love you forever and stay with you forever it's terribly flawed, unrealistic and plain amateurish.
Join the session to understand where, why and when it makes sense for you to focus on retention.

about speaker

Product Growth Manager at CXL
CXL is one of the best online institutes in the world for premium marketing education on customer acquisition, conversion optimization, and digital analytics. CXL trained teams from Google, Amazon, Cisco, IKEA, Hilton, and other companies.
Bio: Juliana is a senior marketer executive with extensive product experience. She has been working for more than 10 years in technology (SaaS & Ecommerce). Known as The CLV Lady, Juliana is a Customer Lifetime Value and Lifecycle Marketing evangelist, widely recognized for her contrarian approaches to opinion-based methodologies and "best practices".
Currently, she owns retention, CLV and product experience for CXL and their 30k+ students. CXL is the premium marketing education destination.

Karissa Van Baulen
Title of keynote:
Focus on your customers 101

Lead Customer Education Manager at Hotjar
Hotjar is one of the top online usability analysis services used by more than 350,000 organizations worldwide, including companies such as Ryanair and Tomtom.
Bio:
Karissa was a nominee for the "ACE Rising Star Award in Customer Education" for 2021 and has been featured on the "Knowledge Base Ninjas" podcast, presented at Support Driven, and spoke at multiple Write the Docs conferences. Her specialty is in help center and training content strategy. Without previous knowledge of UX, she was able to increase conversions in the Hotjar help center by 300% in one year by using Hotjar.

synopsis:
Karissa Van Baulen
Title of keynote:
Focus on your customers 101
synopsis:

After the last couple of years, understanding your customers’ mindset has never been so challenging. Daily routines have changed, and so has the competition. Evaluating user experience to improve conversion rates is essential, but with little time to collect data, formulate hypotheses, and optimize, the pressure is on; customers need a clear and functioning website, and they need it now. In this session, we discuss the steps you can take to make sure you stay fully focused on your customers and robust enough to increase conversions.

about speaker

Lead Customer Education Manager at Hotjar
Hotjar is one of the top online usability analysis services used by more than 350,000 organizations worldwide, including companies such as Ryanair and Tomtom.
Bio:
Karissa was a nominee for the "ACE Rising Star Award in Customer Education" for 2021 and has been featured on the "Knowledge Base Ninjas" podcast, presented at Support Driven, and spoke at multiple Write the Docs conferences. Her specialty is in help center and training content strategy. Without previous knowledge of UX, she was able to increase conversions in the Hotjar help center by 300% in one year by using Hotjar.

Denis Studennikov
Title of keynote:
How to constantly increase the conversion by gradually improving the site

Denys Studennikov is the COO and the Head of UX/UI department at Turum-burum.

Bio:

Denys was a speaker at Retail Development Programs from Google in Ukraine, and has more than 7 years of experience in increasing conversion rates for eCommerce projects with the help of design. He was working with Samsung, Thule, Intertop, Megasport, Zlato, and Dobovo.

synopsis:
Denis Studennikov
Title of keynote:
How to constantly increase the conversion by gradually improving the site
synopsis:

UX/UI role in brand development strategy
How to find conversion loss points and turn them into growth points
Tools for improving the interface on your own

about speaker

Denys Studennikov is the COO and the Head of UX/UI department at Turum-burum.

Bio:

Denys was a speaker at Retail Development Programs from Google in Ukraine, and has more than 7 years of experience in increasing conversion rates for eCommerce projects with the help of design. He was working with Samsung, Thule, Intertop, Megasport, Zlato, and Dobovo.

Schedule of events

12:00 - 12:15
Introduction
12:15 - 13:00
Rebecca Hugo, Baymard Institute
13:00 - 13:10
coffee break
13:10 - 13:55
Juliana Jackson, CXL
13:55 - 14:10
coffee break
14:10 - 14:55
Karissa Van Baulen, Hotjar
15:05 - 15:50
coffee break
15:05 - 15:50
Denys Studennikov, Turum-burum
15:50 - 16:00
coffee break
16:00 - 16:45
New speaker announced soon
16:45 - 17:00
Epilogue
Who is this event for?
ecommerce directors
digital directors
busines owners
marketing leaders
and anyone else who might be interested in becoming aware of all the last effective methodologies in ecommerce conversion growth

WHO ARE THE ORGANIZERS?

WE ARE THE TURUM-BURUM AGENCY. WE INFLUENCE KEY WEBSITE METRICS WITH THE HELP OF UX/UI

Turum-burum is a Ukrainian UX/UI and CRO company with over 12 years of UX/UI experience and is primarily focused on eCommerce projects.

We know how much changes in the interface can influence the conversion and revenue of online stores, because we had the chance to increase the conversion rate by 55% or more.

turum-burum team
THE IDEA OF THE CONFERENCE

Most marketers continue to run ads on ineffective landing pages, and business owners continue to underestimate the benefits of website design because they have associated it with graphics rather than as a way to improve the user experience.

Therefore, we decided to gather the best conversion optimization experts from all over the world. They will discuss the common usability mistakes that cause you to lose sales. You will also discover the tools for collecting information about user behavior and how to invest in UX/UI design properly to increase your revenue.

As you can see, we have already spent a lot of time and effort trying to invite the best of the best to perform on one virtual stage to help your business grow. All you have to do is just join us to get the maximum amount of practical information in one place.

Register now!

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